Manmohan Bansal

Dr. Manmohan Bansal is an Assistant Professor in the Department of Management at Invertis University, Bareilly, with 12 years of experience in management education. He holds a Ph.D. in Management, an MBA with specialisations in Marketing and Finance, a B.Ed., and a B.Com. He was also awarded a Bronze Medal for academic distinction.

His teaching and research expertise includes Marketing, Consumer Behaviour, Marketing Research, and the Retail Industry. His doctoral research focused on rural consumer shopping orientation towards Fast Moving Consumer Goods (FMCG). He has authored more than 15 research papers, with research contributions published or presented through platforms including IEEE and Springer. His research work includes studies on rural consumer behaviour, FDI inflows, and data-driven forecasting of GHG emissions. He has also contributed to three patent applications.

Dr. Bansal received the Teacher Excellence Award 2023 from the Institute of Company Secretaries of India (ICSI). He is also an Elsevier Certified Advisor for Mendeley and has completed professional certifications from NPTEL, Google, and LinkedIn in areas including Digital Marketing and Marketing Research.

Alongside teaching and research, he contributes to student development and academic activities through expert talks, seminars, summits, and industry-academia initiatives. His academic work focuses on connecting management education with practical business applications and industry-oriented learning.