Aditi Yadav

Dr. Aditi Yadav is an Assistant Professor in the Department of Management at Invertis University, Bareilly. She holds a Ph.D. in Commerce and has over six years of teaching and academic experience in higher education. Her areas of academic expertise include Accounting and Finance, Management, Organizational Behaviour, Sales and Distribution Management, Marketing, and related business disciplines.

Her research interests include consumer behaviour, marketing strategies, apparel retailing, sales promotion, digital consumer behaviour, and the application of Artificial Intelligence in consumer analytics. She has authored research papers published in Scopus-indexed journals and presented her research at national and international academic conferences. She has also contributed a chapter to an edited academic book on Artificial Intelligence and consumer analytics.

Dr. Aditi Yadav has contributed to curriculum planning, student mentoring, academic coordination, evaluation, and institutional activities. She has undertaken academic responsibilities as a Program Coordinator and Class Incharge and has been involved in student-centric academic initiatives.

Her teaching approach emphasizes experiential, interactive, and application-oriented learning through case studies, classroom discussions, practical activities, and contemporary industry examples. Her academic interests focus on connecting business education and research with real-world practices while developing students’ analytical, managerial, and professional competencies.