Happenings

The Department of MBA, Faculty of Management, Invertis University, Bareilly successfully organized the DigiImpact Summit 2026 on 1st May 2026 at the Conference Room under the guidance of Hon’ble Chancellor Dr. Umesh Gautam and Hon’ble Pro-Chancellor Mr. Parth Gautam. The event was conducted in the presence of Hon’ble Vice-Chancellor Prof. Y.D.S. Arya, Dean Management Prof. Manish Gupta, Dean BJMC Dr. Rajesh Kumar Sharma, and HOD MBA Dr. Ankita Tandon.

The summit aimed to bridge the gap between academic learning and real-world digital business practices by enabling students to transform real businesses into digitally active brands. Around 70 students participated in the event, working on live projects involving social media management, website development, content creation, and digital marketing strategies.

Students gained hands-on experience in branding, lead generation, and customer conversion, while also exploring modern tools such as AI-based content creation. A key highlight of the event was the introduction of an AI Avatar Anchor, showcasing innovative use of artificial intelligence in communication.

The event was convened by Mr. Sourabb Thapa with support from faculty members and student coordinators. It proved to be highly impactful, enhancing students’ digital marketing skills, entrepreneurial mindset, and practical understanding of business transformation in the digital era