Department of Management
- Program CodeMBA-005
- Duration 2 Years
- LevelPost Graduate Programme
- Department Department of Management
The MBA in Business Analytics is a contemporary postgraduate programme designed to develop professionals who can transform data into strategic business insights.
The programme blends core management education with advanced analytical techniques, enabling students to make data-driven decisions across functional areas such as marketing, finance, operations, human resources, and strategy.
This programme equips students with strong foundations in statistics, data science, artificial intelligence, machine learning, and business intelligence tools, while nurturing managerial, communication, and leadership skills. Emphasis is placed on real-world applications, ethical decision-making, and project-based learning, preparing graduates to thrive in analytics-driven organizations across industries.
1,80,000 1stYr.
1,80,000 2ndYr.
60% marks (55% for SC/ST) in Graduation in any discipline from a recognised university
Merit-based admission through IUCET
Valid score in CUET / CAT / MAT / XAT / ATMA or other recognised national/state-level entrance examinations
Group Discussion (GD) and Personal Interview (PI), as applicable
PO 1
(PO1)
Integrate management theories with analytics to formulate data-informed business strategies and policies.
PO 2
(PO2)
Perform descriptive, predictive, and prescriptive analytics using industry-standard tools and programming languages (e.g., Python, R, SQL).
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PO 3
(PO3)
Design and execute research projects, including data visualization, modeling with AI/ML, and interpretation of complex datasets for decision-making.
PO 4
(PO4)
Analyze domain-specific challenges in areas like digital marketing, supply chain, HR, finance, and healthcare through elective specializations.
PO 5
(PO5)
Demonstrate ethical leadership, entrepreneurial mindset, and communication skills in collaborative projects, internships, and professional settings.
PO 6
(PO6)
Apply emerging technologies (e.g., big data, blockchain, web analytics) to drive innovation and sustainable business outcomes.
These objectives outline the overarching goals of the MBA in Business Analytics program, designed to equip students with a blend of managerial acumen and data-driven decision-making skills across four semesters.
PEO1
PEO1
Develop a strong foundation in core management principles while introducing analytics tools for business problem-solving.
PEO2
PEO2
Build proficiency in quantitative methods, data handling, visualization, and statistical analysis using tools like Excel, Python/R, and databases.
PEO3
PEO3
Enable students to apply advanced techniques in AI, machine learning, and domain-specific analytics (e.g., marketing, HR, finance) to real-world strategic challenges.
PEO4
PEO4
Foster research, project-based learning, and ethical awareness to prepare graduates for leadership roles in analytics-driven industries.
PEO5
PEO5
Cultivate professional skills in communication, entrepreneurship, and emerging technologies like blockchain and big data for global business environments.
- Business Analyst
- Data Analyst
- Business Intelligence (BI) Analyst
- Data Scientist
- Analytics Consultant
- Marketing Analytics Manager
- Financial / Risk Analyst
- Operations & Supply Chain Analyst
- Product Analyst / Product Manager
- Strategy Analyst
- HR Analytics Specialist
- Entrepreneur / Startup Founder
