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WORKSHOP ON SALES EFFECTIVENESS ORGANISED BY BBA & B.COM DEPARTMENT | INVERTIS UNIVERSITY, UTTAR PRA

  • Date

    16 May 2020

  • Duration

    1 Day

  • Duration

    7 hrs

Event Description

WORKSHOP THROUGH VIDEO CONFERENCING ON SALES EFFECTIVENESS ORGANISED BY BBA & B.COM DEPARTMENT ON 16/05/2020

 

Department of BBA & B.COM, organized a Workshop through Video Conferencing on Sales Effectiveness on 16th May, 2020 for the students of B.B.A (3rd Year). The workshop was conducted by Prof. Manish Gupta (Dean Management).

Prof. Manish Gupta initiated the workshop with the live demonstration of a telephonic conversation on how to approach the HR of an MNC. Students were part and parcel of the demonstration as they were on one end and Prof. Gupta on the other end of the conversation. Here he corrected numerous errors of the students during the demonstration.

Further, Prof. Gupta displayed a short story video through which he highlighted how one should approach a customer. He also told that it is very important to know about the product and also the competitor in the market.

“Market is identifying and fulfilling the needs profitably, and Marketing is a group of prospects sharing similar needs”, Prof. Gupta defined. He gave a crisp and clear definition. He also demonstrated sales techniques like the elevator pitch and spin techniques. Also to illustrate the above, many mock sales pitches were done with the students individually.

He concluded the session by answering students' doubts which resulted in an altogether new discussion on how to approach, identify the interest of a prospect and finally how to execute the sale. He also told about how product, market and profit is effected by the spread of COVID- 19 in our country and how can we deal with the entire situation during this pandemic.

We extend our deep gratitude to Prof. Manish Gupta who really made the students aware of how sales can be made more effective. The workshop was proved to be fruitful under the guidance of Prof. YDS Arya (Vice-Chancellor), Dr. Dheeraj Gandhi (HOD, BBA & B.COM), Mr. Naveen Agarwal and Mr. Manmohan Bansal.